Problem: ADAS systems often stop functioning when a vehicle is modified. The consequence of this is that vehicle customization will become unsafe and eventually unallowed. Not just performance mods, but even painting a bumper, wrapping a car, or lifting/lowering causes these systems to malfunction.
My Solution is to activate the full strength of SEMA and its network to engage Automakers, Regulators, SEMA Members and Industry to influence future vehicle design. Vehicles must be designed with modification in mind, and there must be a partnership and transparency with the aftermarket.
Background: You are probably aware that some autonomous vehicle technology is showing up as features in cars today and will be mainstream soon. This technology is called ADAS, Or Advanced Driver Assist Systems. What you may not know is that ADAS systems can malfunction when vehicles are modified.
This affects racing, wheels and tires, body modifications, paint(yes, increasing paint thickness on a bumper can cause these systems to read distances wrong), interior changes, and so much more.
If we don’t get in front of ADAS as an aftermarket industry, vehicle customization will impact driver safety and We
can expect government regulation preventing modification and customization.
I have the experience, technical expertise, relationships, leadership, motivation, and drive to push the full force of SEMA towards this problem before it’s too late. All I need to get started is your vote.
Brian has the OEM contacts, skills, and forward looking approach that SEMA and the SEMA Board needs to help shape the future of our industry.”
Brian is a smart, motivated, visionary leader with the passion for our industry to accomplish great things
Brian’s integrity with continued involvement in both oem and automotive aftermarket would make him a natural choice for a position on the SEMA board.