SEMA Board


Problem: ADAS systems often stop functioning when a vehicle is modified. The consequence of this is that vehicle customization will become unsafe and eventually unallowed.  Not just performance mods, but even painting a bumper, wrapping a car, or lifting/lowering causes these systems to malfunction. 

My Solution is to activate the full strength of SEMA and its network to engage Automakers, Regulators, SEMA Members and Industry to influence future vehicle design. Vehicles must be designed with modification in mind, and there must be a partnership and transparency with the aftermarket.

Background: You are probably aware that some autonomous vehicle technology is showing up as features in cars today and will be mainstream soon. This technology is called ADAS, Or Advanced Driver Assist Systems. What you may not know is that ADAS systems can malfunction when vehicles are modified.

This affects racing, wheels and tires, body modifications, paint(yes, increasing paint thickness on a bumper can cause these systems to read distances wrong), interior changes, and so much more.

If we don’t get in front of ADAS as an aftermarket industry, vehicle customization will impact driver safety and We
can expect government regulation preventing modification and customization.

I have the experience, technical expertise, relationships, leadership, motivation, and drive to push the full force of SEMA towards this problem before it’s too late. All I need to get started is your vote.


I am running for SEMA director because I can drive change. I have led real change in the industry through right to repair, leadership, and innovation (more about changes I have driven on the back of this sheet).
I am an influential and well connected leader of a nearly 400 person company within the automotive aftermarket with proven leadership skills, experience in future vehicle tech, and a passion for racing.
I am running for SEMA director because I want to protect the industry I love from being designed out of new cars.


I bring my Leadership and Experience as President of Opus IVS, a technology business that helps technicians with complex vehicles repairs and ADAS calibration, previous General Manager of SCT, experience and involvement with Right-to-Repair regulations, Automaker and government relationships, and inventor on over 60 patents.


Resto-mod projects at home (last was a 75 K5 Blazer powertrain swap),
Fast cars (Several 1000+ HP),
NHRA Comp Licensed Driver,
Pilot, multi engine, instrument and jet experience,
Hobbyist collector car broker,
Hobbyist airplane dealer,

Endorsements from industry

Brian has the OEM contacts, skills, and forward looking approach that SEMA and the SEMA Board needs to help shape the future of our industry.” 

Jeff King, CEO Autometer and COBB Tuning

Brian is a smart, motivated, visionary leader with the passion for our industry to accomplish great things


Alex Parker, CMO and EVP, Redline Detection

Brian is the right mix of a passion driven enthusiast with a unique mix of experience and connections required to solve our industries challenges – now and in the future

Dan Hourigan, VP Dynojet

Brian’s integrity with continued involvement in both oem and automotive aftermarket would make him a natural choice for a position on the SEMA board.

Dan Millen, President Livernois Motorports

Selling a 70 Chevelle LS3 swapped restomod at Barrett Jackson with my wife and five kids!