My Supporters
Thank you to my Supporters
While putting together this site and information about my SEMA board mission, I was overwhelmed with the colleagues, friends, and industry leaders who stepped up to support me. Below are some statements from just a few
My Supporters
With over 20 years in industry, I have built long term relationships and trust with OEMs and key influencers, and I sit on several industry boards. Below are some industry leaders that support my SEMA plan. To see the full list and what they have to say about me, look here:
Scooter Brothers
Comp Group
Driven Racing Oil
Driven Racing Oil
I was completely blown away with Brian’s knowledge and experience in that industry…He is the CEO of Opus IVS, a large diagnostics/calibration company dealing mostly with the OE’s and the dealer network. You may be more familiar with one of the companies he is responsible for, SCT Performance Tuning. I was completely blown away with Brian’s knowledge and experience in that industry. His position in the design and engineering areas at the OE level as well as a great understanding of the government regulations arena are as impressive as I have ever seen. Just the fact that Brian is so involved in these two areas more than qualify him as the best potential SEMA board candidate I have seen in a long while.
Now let me explain more about Brian that is very impressive:
Scooter Brothers
Former SEMA Chairman
- • Brian has been engaged with ETTN At the council level. He is passionate about membership and how SEMA can grow through the councils and use the councils to help guide the Association.
- • Brian is a car guy through and through. His daily driver was completely built in his garage, by him personally, from a totaled fire case into an impressive hot rod street car.
- • Helped develop and promote an SAE standard, J2534 that was the basis for standardizing reprogramming and OE diagnostics. He is also listed as the inventor in over 100 patents. This proves that Brian is one that thinks through problems and follows them through to a solution.
- • Brian has a passion for young entrants into the automotive world. Whether they be workers or just car enthusiasts, Brian has a desire to reach them through the councils or just plain networking. He would like to see a presence in high schools and vo-tech schools to introduce SEMA to the younger generation.
- • Brian has been involved with the SAE Formula series at the college level and has helped in the Industry days that have been help at the SEMA Garage in Ann Arbor.
Scooter Brothers
Former SEMA Chairman
Ron Coleman
Comp Group
Driven Racing Oil
Driven Racing Oil
I do not know of a person who is any better qualified in our industry regarding electronics…I am endorsing Brian Herron for the SEMA board of directors. I do not know of a person who is any better qualified in our industry regarding electronics. This area has become very important and will continue to be a serious issue for our entire industry. Every year it becomes more difficult for some of our member parts to be used on certain vehicles through the use of electronics. Certain parts will not be recognized by the vehicle’s computer unless preapproved for the vehicle’s computer.
Brian is not well known in our industry, but he would add critical skills and knowledge to the SEMA board, skills that are very important and needed. Please take the time to review his qualifications before you vote. I believe that you will agree that he has a skill set that will be beneficial to the SEMA members.
Ron Coleman
Brian is not well known in our industry, but he would add critical skills and knowledge to the SEMA board, skills that are very important and needed. Please take the time to review his qualifications before you vote. I believe that you will agree that he has a skill set that will be beneficial to the SEMA members.
Ron Coleman
Mark Melling
Melling Engine Parts
I wholeheartedly endorse him to be elected to the SEMA board…
I have firsthand seen Brian working on behalf of our industry in Washington DC. He has the knowledge and big picture understanding of issues that are key to the automotive aftermarket. I wholeheartedly endorse him to be elected to the SEMA board.
I have firsthand seen Brian working on behalf of our industry in Washington DC. He has the knowledge and big picture understanding of issues that are key to the automotive aftermarket. I wholeheartedly endorse him to be elected to the SEMA board.
Dan Gresham
MSD Performance
Superchips, Holley
Superchips, Holley
Brian is young with exciting and fresh ideas but experienced enough to distinguish what is actually possible… to achieve. We need experienced officers who are open to the new approaches needed in a rapidly changing and volatile business environment.
Colby Mclaughlin
2024 SEMA Person
Of the year
Of the year
I am confident that his expertise and passion for our industry will serve greatly for all of SEMA….
I am honored to endorse Brian Herron for the SEMA Board of Directors. The pace that our industry is evolving, not only with government overreach, but also the rate that OEMs are finding new ways to eliminate the aftermarket must be addressed. Brian’s comprehensive strategy for SEMA that would create long-lasting growth for the association and its members, by rethinking our relationship with the OEMs and their suppliers. By spending time getting to know Brian over the years, I am confident that his expertise and passion for our industry will serve greatly for all of SEMA.
Doug Evans
Radial Equity Partners
& Past SEMA Chairman
SEMA needs to be all in with changing technology and Brian can help lead the way…I am delighted to provide my endorsement of Brian Herron for the SEMA board. Brian brings to SEMA. outstanding knowledge of rapidly evolving technology and ADAS. As we navigate the changing and challenging environment of the automotive performance industry, SEMA needs to be all in with changing technology and Brian can help lead the way. – Doug Evans
John WarAniak
SAE Fellow, Have Blue Designs
former SEMA VP of Technology
Brian Herron is a proven industry leader that can help drive SEMA and the Performance… Aftermarket to next-level growth and innovation. Vehicle technology makes and moves markets. Brian’s leadership, experience, and industry relationships, particularly in ADAS and safety performance compliance, will help SEMA Members understand the latest technologies impacting their businesses as well as provide pathways to essential information, services and resources for the SEMA Board and Members to capitalize on new product development opportunities.
JR Granatelli
Owner
Granatelli Motorsports
I’ve worked with Brian Herron for several years dating back to the early ‘2000’s.… In that time I have know him to be focused, task and goal driven. I and Granatelli Motor Sports enthusiastically support Mr. Herron for a SEMA Board seat. His Skill sets make him uniquely qualified for this exact position.
Aaron Lowe
Returned SVP Govt Affairs
Autocare
Autocare
Brian Herron was an integral part of the industry’s successful efforts to enact right to repair laws… in Massachusetts in 2012 and 2020; as well as a ballot initiative that was enacted in Maine in 2023. Specifically, his contributions were invaluable in the drafting of the legislation; and in providing real world evidence that is both understandable and compelling to legislators regarding the need for a right to repair. His value to the effort continues after enactment through his help in ensuring compliance with the laws by the vehicle manufacturers.
Consumers and the independent aftermarket owe him a huge debt of gratitude for his unselfish willingness to contribute his time and expertise to right to repair efforts. I believe his strong commitment to the growth and health of the independent aftermarket combined with his extensive technical knowledge of motor vehicle engineering would make him a valuable member for the SEMA Board of Directors.
Alex Parker
President – Redline
SEMA Launchpad Judge
SEMA Launchpad Judge
Brian is a smart, motivated, visionary leader with the passion for our industry to accomplish great things
Jerry Wroblewski
Founder of SCT
He has advanced the automotive aftermarket forward more than anyone else I know… I have known Brian for over 20 years. In that time I have worked with him and he has worked for me. Throughout those 20 years there have been many challenges in this industry that he has faced. There is no one I would rather have take on those challenges than Brian. He has tremendous problem solving abilities and isn’t afraid to take on any new challenge, no matter how big or small. He has been an asset to this industry in many different aspects and has advanced the automotive aftermarket forward more than anyone else I know. The best part of the last 20 years is that I get to call him a friend, not just a co-worker.
Jeff King
CEO Autometer
and Cobb
and Cobb
Brian has the OEM contacts, skills, and forward looking approach that SEMA and the SEMA … Board needs to help shape the future of our industry.
Mike Drew
Founder
Drew Technologies
Drew Technologies
SEMA would be hard pressed to find a more passionate and knowledgeable… automotive person. Plus, Brian is just an amazing guy all around. He is the most passionate, loyal and smartest guy I know. He gets more done in a day than most people get done in a month!
Iah Lehn
CEO – Boostane
SEMA Launchpad Winner
Brian’s deep expertise in vehicle diagnostics and ADAS makes him an invaluable voice…
I’m proud to endorse Brian Herron for the Manufacturers seat on SEMA’s Board of Directors. Having served alongside him on SEMA’s Emerging Trends & Technology Network, I’ve seen firsthand the thoughtful leadership and forward-thinking mindset he brings to every discussion. Brian’s deep expertise in vehicle diagnostics and ADAS makes him an invaluable voice as our industry navigates rapid technological change. He’s exactly the kind of representative we need to help shape the future of the aftermarket.
Joanna Agosta Shere
ARMO Chair
Steele Rubber
Steele Rubber
I am happy to endorse Brian Herron for the SEMA Board of Directors. Brian has not only the perspective as a business
owner but also as a previous volunteer with SEMA while serving on the ETTN Network Select Committe. He understands members’ needs in growing their businesses, understanding new technology, curbing government regulation and the association’s role to assist members. Please join me in voting Brian Herron for SEMA Board of Directors.
Josh
Poulson
Auto Additions
SEMA PRO IPC
Brian not only understands the challenges that SEMA members are facing in these challenging times, but he also has…
the business aptitude to help navigate our industry to remain relevant and successful. He is always willing to take the time to listen and try to understand what fellow members are experiencing and assist in any way possible to assist.
Brett Kinnsfather
Shopmonkey
WTSBC Chair Elect
His expertise in advanced vehicle technologies will help strategically position SEMA for years to
come… Brian demonstrates an exhaustive commitment to our industry. Beyond his support of SEMA’s DC efforts and participation in its councils, his expertise in advanced vehicle technologies will help strategically position SEMA for years to come. I am proud to endorse Brian Herron for the SEMA Board of Directors.
come… Brian demonstrates an exhaustive commitment to our industry. Beyond his support of SEMA’s DC efforts and participation in its councils, his expertise in advanced vehicle technologies will help strategically position SEMA for years to come. I am proud to endorse Brian Herron for the SEMA Board of Directors.
Brian Lounsberry
CEO Midway Plus
Past SEMA Board Member
Brian isn’t running for recognition — he’s
running to do the work… Having served on the SEMA Board of Directors, I know firsthand the kind of insight, energy, and dedication that position demands. That’s why I’m proud to endorse Brian Herron for a seat on the SEMA Board.
Brian’s focus on advancing how our industry addresses ADAS technology and his deep understanding of the legislative and regulatory landscape are exactly what SEMA needs right now. His leadership at Opus IVS and his boots-on-the-ground approach to member engagement show that he’s not only informed—he’s committed to action.
Brian isn’t running for recognition—he’s running to do the work. I believe his presence on the Board would be a major asset to our industry and to SEMA’s future.
running to do the work… Having served on the SEMA Board of Directors, I know firsthand the kind of insight, energy, and dedication that position demands. That’s why I’m proud to endorse Brian Herron for a seat on the SEMA Board.
Brian’s focus on advancing how our industry addresses ADAS technology and his deep understanding of the legislative and regulatory landscape are exactly what SEMA needs right now. His leadership at Opus IVS and his boots-on-the-ground approach to member engagement show that he’s not only informed—he’s committed to action.
Brian isn’t running for recognition—he’s running to do the work. I believe his presence on the Board would be a major asset to our industry and to SEMA’s future.
Brian Reese
CEO T Sportline
Past SEMA Board
Sema board will benefit from Brian’s proven leadership and enthusiast experience.
Kris Mayer
GM
Retired General Director, Aftersales
I am fortunate to know Brian Herron and recommend him for a Director Role at Specialty Equipment Market … Association. Brian’s passion for performance is evident in his constant desire for horsepower and torque, and he is always thick into several vehicle mods. Brian understands the specialty and performance market from a commercial aspect relative to aftermarket modifications, diagnostic challenges, as well as ADAS functionality. He is experienced in developing solutions and problem solving both under the hood and within the workplace, across functions, as well as with industry stakeholders.
Racing and Performance
Dustin Whipple
Owner
Whipple Superchargers
Whipple Superchargers
Brian Herron’s commitment to defending our rights to modify cars is vital for automotive… enthusiasts who cherish the freedom to enhance their vehicles. His efforts ensure that we retain the ability to personalize our driving experiences and maintain a vibrant, innovative car culture. Brian’s advocacy is crucial in facing regulations that could restrict our access to modifications, helping to safeguard a tradition that combines creativity, technical skill, and community. Supporting Brian Herron means endorsing a future where our passion for cars and their potential is fully realized.
Dan Millen
Owner
Livernois Motorsports
Livernois Motorsports
Brian’s integrity with continued involvement in both OEM and automotive aftermarket… would make him a natural choice for a position on the SEMA board.
Justin Starky
Owner
VMP Performance
VMP Performance
I’ve known Brian Herron for nearly 25 years. We first met when he owned Apten… Performance, then later I actually worked under him at SCT for several years. From then until now, he has been passionate about the automotive industry. I cannot think of anyone better equipped to help direct SEMA and the coming issues the performance industry faces.
Dan Hourigan
Vice President
Dynojet
Dynojet
Brian is the right mix of a passion driven enthusiast with a unique mix of experience and connections… required to solve our industries challenges – now and in the future
Jason Haines
Director – Nostrum Performance.
Former Chief Engineer Lingenfelter
Having known Brian since his days at Drew Technologies, his dedication to the …automotive industry has always stood out. With his leadership at Opus IVS and extensive experience in navigating industry complexities, Brian brings a wealth of knowledge and insight to the SEMA board. His ability to drive innovation, foster OEM relationships, and tackle challenges head-on make him an ideal candidate for advancing SEMA’s mission of promoting growth and innovation within the performance aftermarket.
Ken BjonNes
Owner
Palm Beach Dyno
Palm Beach Dyno
Brian Herron has been a valuable contributor to the performance community for over two decades.… What sets Brian apart is his diverse background, which renders him a uniquely qualified asset for any project he undertakes. Throughout his career, he has consistently demonstrated innovation and excellence across various segments. I have no doubt that his expertise and dedication would make him an exceptional addition to the SEMA board.
Greg Banish
Owner
Calibrated Success
Calibrated Success
Without Brian and his team 20 years ago, we wouldn’t enjoy today’s current level of aftermarket… ECU access. As one of the innovators in our industry, he has helped us all grow our businesses into the success we have today. This is the kind of leadership we need at the SEMA Board level.
Paul LEHMAN
Retired CEO
Edge
Edge
I fully support Brian Herron for the SEMA Board. He has a broad and unique perspective …on the industry having been an engine tuner, a business owner and a senior manager at Opus, where he is very involved in the right to repair – an issue that is critical to our industry. Brian’s deep experience with hands-on performance in addition to his experience managing large organizations will bring a unique an valuable addition to the SEMA Board.
Tony Gonyon
Technical Sales Manager
HP Tuners
HP Tuners
Coming Soon…
Eric Brooks
Owner
Brooks Speed
Brooks Speed
I’ve known Brian Herron for nearly 25 years. We first met when he owned Apten … Performance, then later I actually worked under him at SCT for several years. From then until now, he has been passionate about the automotive industry. I cannot think of anyone better equipped to help direct SEMA and the coming issues the performance industry faces.
Diagnostic, Repair, Collision, and ADAS
Dean Fisher
Advisor
Retired Brand President Driven Brands
Retired Brand President Driven Brands
As president of Driven Brands Collision we developed a relationship with his company Opus. After I …retired, I recruited Brian for the I-Car board and he has proven to be a great asset to the board as he helps to build on the vision and mission of I-Car to supply education and training for the industry. His integrity and personal commitment has been wonderful to observe and I value his continued input and friendship. Brian would be a great addition to the SEMA board, bringing a solid knowledge of industry trends and operational protocol.
Brian Plott
President
ETI
I met Brian many years ago when he was part of Drew Technologies. He was part of the group what was developing …tools for J2534 flash reprogramming and OEM diagnostics. Brian was a major driver in the development of this technology, which is so widely used throughout the industry today. I have followed Brian over his career and I’ve seen the results of his technical and commercial acumen. Brian has been an active member of ETI and was President of the Board in 2017. Brian’s most recent contribution has been as sponsor for ETI’s Project Sturgeon, which is an expansion effort of the Equipment and Tool Institute to bring it’s unique focus on Aftermarket and OEM data management to the European market.
Through his broad experience, I am confident that Brian would bring significant contributions to the SEMA Board of Directors.
Scott Brown
Founder
Diagnostic Network
I have had the privilege of knowing and collaborating with Brian for over 15 years on various projects within… the automotive industry,and his expertise and dedication have consistently impressed me. Brian is a true enthusiast of the automotive world. His ability to navigate and address the complexities of the market—be it through technological advancements, legislative changes, or economic shifts—makes him uniquely qualified for a role on SEMA’s board. His election to the board would not only bring a wealth of industry-specific knowledge but also a passionate advocate for the challenges and opportunities facing SEMA members today.
G Trugelia
Owner
TST
I know Brian for years and have seen him demonstrate his efforts to help the automotive and light truck community to move forward. I know he will be an asset to SEMA