Herron4sema

Why I’m running: Leading the fight for change

The future of vehicle customization is under attack from government regulation and new vehicle technologies. I refuse to stand by and watch our industry disappear. That’s why I’m running for SEMA board. My experience advocating for right-to-repair legislation and my commitment to innovation make me uniquely qualified to lead the charge. I have a clear vision for SEMA’s role in safeguarding our ability to modify vehicles safely and freely, while embracing new technology. Together, we can ensure a thriving future for customization.

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My Priorities

I have been thinking about the areas of opportunity for SEMA and speaking with members and stakeholders. Below are areas that I believe there's wide support for tackling:

Protect Our Right to Modify & Stop Government Over Regulation

Technology, ADAS, emissions rules, and “right to modify” are at the heart of our industry. Changes are coming that could make most vehicle modifications Illegal. SEMA has the ability to influence and drive, protecting our lifestyle. I have experience with legislation and will help unify these efforts so we can speak with a powerful, singular voice that shapes legislation and protects our freedoms. Read my whitepaper HERE.

Streamline and Focus SEMA’s strategy

SEMA’s has 9 current priorities HERE, lacking focus. I’ll be a champion of consolidating and streamline strategic goals, ensuring we invest time and resources in the areas that matter most.

Empower Councils, Improve Communication

Councils drive grassroots change and engage members to grow our industry. I will advocate for greater representation at the board level from council chairs, clearer collaboration across councils, and improved frameworks to reduce confusion and improve council efficiency.

Grow the Reach of SEMA Beyond Exhibitors

The SEMA and PRI shows are the heart our industry, but SEMA’s influence is broader than the annual show. I want to expand membership by welcoming the hundreds of thousands of smaller shops that install, customize, and repair our vehicles—offering them real benefits like data access, SEMA Garage support, and legislative resources.

Enhance SEMA Data & Garage

We can do more with data. By partnering with OEMs and better leveraging vehicle data, we can give members cutting-edge access to licensed data to build new products and stay ahead in a rapidly changing market. The SEMA Garage should be the hub that transforms those data and insights into real-world product development support.

As a CEO with extensive experience leading complex organizations—including manufacturing automotive aftermarket parts in Detroit—I know how to unify teams and deliver tangible results. I’m running for the SEMA Board to bring my leadership experience, commitment to innovation, and collaborative spirit to the table. By focusing on what truly drives our industry, we’ll keep SEMA strong, future-ready, and consistently delivering real value to every member. Let’s move forward together.

My Supporters

With over 20 years in industry, I have built long term relationships and trust with OEMs and key influencers, and I sit on several industry boards. Below are some industry leaders that support my SEMA plan. To see the full list and what they have to say about me, look here:

Scooter Brothers

Comp Group
Driven Racing Oil

Ron Coleman

Comp Group Driven Racing Oil

Mark Melling

Melling Engine Parts

Dan Gresham

MSD Performance
Superchips, Holley

Colby Mclaughlin

2024 SEMA Person Of the year

Doug Evans

Radial Equity Partners
Past SEMA Chairman

John WarAniak

SAE Fellow, Have Blue Designs former SEMA VP of Technology
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JR Granatelli

Owner
Granatelli Motorsports

Aaron Lowe

Returned SVP Govt Affairs Autocare
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Alex Parker

President – Redline
SEMA Launchpad Judge

read more about what these, and over 30 endorers have to say about Brian Herron

why me

I live to create new things, with a lifelong dedication to the aftermarket, starting with attending my first SEMA show at 20. I can bring experience and a fresh perspective to the SEMA Board of Directors. From leading several companies to developing cutting-edge technology, I’ve been at the forefront of changes to industry and innovation, including being named on over 100 patents pending, some even managing ADAS challenges.

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Join the Movement

Support my mission to activate SEMA’s resources, engage automakers, regulators, SEMA members, and industry stakeholders, to ensure that new vehicle ADAS tech supports customization NOT blocking it. There must be a partnership and transparency between car makers and the aftermarket.
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My Qualifications

A Vote for Brian Herron for SEMA Board of Directors is a vote for protecting the future of vehicle customization!

Let me know how SEMA can support the industry, and vote for me to be your connection to the 2025 SEMA Board.

How to Vote

Voting will happen starting May 19th. In order to vote your company must be a SEMA member. 

SEMA will send voting information to a company designee. You will need that specific information including your Member Number and your Election Passcode to vote. More information will be posted here as we get closer to election time. 

For more information on candidates, visit the SEMA Microsite here: https://www.sema.org/2025-bod-candidates

You can also contact me if you need help and I can get you to the right place. My email is
brian@herron4sema.com