The future of vehicle customization is under attack from government regulation and new vehicle technologies. I refuse to stand by and watch our industry disappear. That’s why I’m running for SEMA board. My experience advocating for right-to-repair legislation and my commitment to innovation make me uniquely qualified to lead the charge. I have a clear vision for SEMA’s role in safeguarding our ability to modify vehicles safely and freely, while embracing new technology. Together, we can ensure a thriving future for customization.
Technology, ADAS, emissions rules, and “right to modify” are at the heart of our industry. Changes are coming that could make most vehicle modifications Illegal. SEMA has the ability to influence and drive, protecting our lifestyle. I have experience with legislation and will help unify these efforts so we can speak with a powerful, singular voice that shapes legislation and protects our freedoms. Read my whitepaper HERE.
SEMA’s has 9 current priorities HERE, lacking focus. I’ll be a champion of consolidating and streamline strategic goals, ensuring we invest time and resources in the areas that matter most.
Councils drive grassroots change and engage members to grow our industry. I will advocate for greater representation at the board level from council chairs, clearer collaboration across councils, and improved frameworks to reduce confusion and improve council efficiency.
The SEMA and PRI shows are the heart our industry, but SEMA’s influence is broader than the annual show. I want to expand membership by welcoming the hundreds of thousands of smaller shops that install, customize, and repair our vehicles—offering them real benefits like data access, SEMA Garage support, and legislative resources.
We can do more with data. By partnering with OEMs and better leveraging vehicle data, we can give members cutting-edge access to licensed data to build new products and stay ahead in a rapidly changing market. The SEMA Garage should be the hub that transforms those data and insights into real-world product development support.
As a CEO with extensive experience leading complex organizations—including manufacturing automotive aftermarket parts in Detroit—I know how to unify teams and deliver tangible results. I’m running for the SEMA Board to bring my leadership experience, commitment to innovation, and collaborative spirit to the table. By focusing on what truly drives our industry, we’ll keep SEMA strong, future-ready, and consistently delivering real value to every member. Let’s move forward together.
With over 20 years in industry, I have built long term relationships and trust with OEMs and key influencers, and I sit on several industry boards. Below are some industry leaders that support my SEMA plan. To see the full list and what they have to say about me, look here:
Radial Equity Partners
Past SEMA Chairman
Melling Engine Parts
SAE Fellow, Have Blue Designs
former SEMA VP of Technology
read more about what these, and over 30 endorers have to say about Brian Herron
I live to create new things, with a lifelong dedication to the aftermarket, starting with attending my first SEMA show at 20. I can bring experience and a fresh perspective to the SEMA Board of Directors. From leading several companies to developing cutting-edge technology, I’ve been at the forefront of changes to industry and innovation, including being named on over 100 patents pending, some even managing ADAS challenges.
Let me know how SEMA can support the industry, and vote for me to be your connection to the 2025 SEMA Board.
Voting will happen starting May 19th. In order to vote your company must be a SEMA member.
SEMA will send voting information to a company designee. You will need that specific information including your Member Number and your Election Passcode to vote. More information will be posted here as we get closer to election time.
For more information on candidates, visit the SEMA Microsite here: https://www.sema.org/2025-bod-candidates