Herron4sema

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The Problem

Problem: ADAS systems often stop functioning when a vehicle is modified. The consequence of this is that vehicle customization will become unsafe and eventually unallowed. Not just performance mods, but even painting a bumper, wrapping a car, or lifting/lowering causes these systems to malfunction.

SEMA needs to activate its network to engage Automakers, Regulators, SEMA Members and Industry to influence future vehicle design. Vehicles must be designed with modification in mind, and there must be a partnership and transparency with the aftermarket.

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VOTING IS LIVE

Here’s the link: https://www.directvote.net/SEMA/

You will need your Member Number and your Election Passcode. Your organization’s primary SEMA contact will get an email with this info. If you want to know who the primary contact is within your organization that received this info, contact Timothy Johnson at timothyj@sema.org

You can also contact me if you need help and I can get you to the right place. My email is brian@herron4sema.com

Why I’m running:
Leading the fight for change

The future of vehicle customization is under attack from ADAS and other autonomous technologies. I refuse to stand by and watch our industry disappear. That’s why I’m running for SEMA board. My experience advocating for right-to-repair legislation and my commitment to innovation make me uniquely qualified to lead the charge. I have a clear vision for SEMA’s role in safeguarding our ability to modify vehicles safely and freely, while embracing new technology. Together, we can ensure a thriving future for customization.

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Why Me?

I live to create new things, with a lifelong dedication to the aftermarket, starting with attending my first SEMA show at 20. I can bring experience and a fresh perspective to the SEMA Board of Directors. From leading several companies to developing cutting-edge technology, I’ve been at the forefront of changes to industry and innovation, including being named on over 100 patents pending, some even managing ADAS challenges.

My Qualifications

I have a history in automotive entrepreneurship and leadership spanning from starting my own supercharger porting company to leading SCT through its startup days to now running a company of over 400 people. I have proven my ability to fearlessly innovate, disrupt, take risks, lead, and effect change.
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Advanced Vehicle Diagnostics and ADAS
CEO
icar
Board Member
President and Co-Founder
President and Co-Founder
E-Motion – Co Founder
Co Founder
Board Member
Board Member
Co Founder
Co Founder
Chairman
Chairman
Chairman
Chairman
General Manager
General Manager
Founder
Founder

My Supporters

With over 20 years in industry, I have built long term relationships and trust with OEMs and key influencers, and I sit on several industry boards. Below are some industry leaders that support my SEMA plan. To see the full list and what they have to say about me, look here:
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Join the Movement

Support my mission to activate SEMA’s resources, engage automakers, regulators, SEMA members, and industry stakeholders, to ensure that new vehicle ADAS tech supports customization NOT blocking it. There must be a partnership and transparency between car makers and the aftermarket.
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A Vote for Brian Herron for SEMA Board of Directors is a vote for protecting the future of vehicle customization!

Let me know how SEMA can support the industry, and vote for me to be your connection to the 2025 SEMA Board.

A Vote for Brian Herron for SEMA Board of Directors is a vote for protecting the future of vehicle customization!

Let me know how SEMA can support the industry, and vote for me to be your connection to the 2025 SEMA Board.