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734-888-4226734-888-4226
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brian@herron4sema.combrian@herron4sema.com
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734-888-4226734-888-4226
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brian@herron4sema.combrian@herron4sema.com
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About Me
Changes in the industry I’ve
played a role in
Modernizing Performance Tuning
When I was only 23 years old I managed SCT during their startup days. I led their company to develop new products and was responsible for many new things such as their first flash tuner, the XCAL 1. This was the beginning of performance tuning in the flash programming era.
Standardizing Vehicle Diagnostics
I joined Drew Tech, became a co-owner, and helped Mike Drew build a company that helped design and pioneer the J2534 standard for reprogramming and later OEM diagnostics.
Access to OEM Diagnostics
After J2534 was standardized by DrewTech, I contributed to writing and the successful passage of Right to Repair laws in Massachusetts first in 2012 and then again in 2020. I am also involved in the federal repair act
The Digital Gauge Movement
17 years ago I co-invented the first user configurable touch screen LCD digital gauge, DashDAQ. This was patented and in the past decade the technology has shown up in several race dashes and production car configurable dashboards.
Stopping Patent Trolls
Helped lead the legal defense in a winning case against a large patent troll, invalidating their patent and creating case law that is still use.
Innovations in Vehicle repair
Named inventor on over 100 patents pending ranging from remote vehicle repair to expert remote assistance. 100 Patents Video | How We Innovate Video
Porting Superchargers
First to prove supercharger porting worked for the 03-04 Cobras under my business Apten
Startup and Growth of Companies
Founded and/or led several businesses today that have sustainable impact on vehicle modification and repair
My Job as CEO at Opus IVS
I lead a global diagnostics, remote technician, and ADAS company
We have over 400 employees on 3 continents
Our Mission
To help the industry handle complex vehicles
Our core values
- Innovation
- Customer Focus
- Collaboration
- customer focus
Our SEMA 2023 Presence Video
Resume
Careers
- Current: CEO and founder Opus IVS.
- Past: President Drew Technologies, General Manager SCT, Founder Apten, CoFounder Diagnostic Network
Government Engagement
- BAR, EPA, CARB, NHTSA, Congress. Autocare Government Affairs Committee, SEMA PAC, I/M Solutions, BAR, EPA, CARB, NHTSA, Congress. Involved in Right to Repair, Repair Act, OBD, J2534
Industry Involvement
- SEMA - ETTN, TORA, MPMC, PRO, AMRO, HIRA, PAC, Scholarship Judge. SAE, Autocare. Current Board member of ETI and I-CAR. Presenter at CES.
Work Experience
- SEMA - ETTN, TORA, MPMC, PRO, AMRO, HIRA, PAC, Scholarship Judge. SAE, Autocare. Current Board member of ETI and I-CAR. Presenter at CES.
OEM Relationships
- Long-term key relationships with managers and execs across all major brands.
Technology Experience
- Successful innovations I’ve been a part of. Ported Supercharger, XCAL1, XCAL2, CarDAQ, Mongoose, DashDAQ, nGauge, Remote Diagnostics, SAE J2534 Diagnostics, OE Factory Diagnostics Access, RAP.
- Failed Innovations I helped Create: ScanDAQ, RideSafe, DriveCrash
- Patents I’m an inventor on 100 patents
My Car Hobby
My Car Hobby
- NHRA Licensed Racer
- My hobby Flipping Cars
- Favorites: 2016 CTSV (1600RWHP), 96 Mystic Cobra, Davey Allson Nascar, 1962 Corvette, 75 K5 Blazer LS1, 94 Dodge Viper, Tasca prototype Mark VIII, 69 Camaro 565 big block, 70 Chevelle LS3, 69 International Scout, 71 Feathers Blazer, 77 Chevrolet C10, 95 Thunderbird SC, Shelby GLHS, 95 Cobra R, Audi A4 Truck Conversion, CTS-V Wagon (1100RWPH).
- Having fun, driving Davey Allion’s Nascar thru Mcdonalds https://www.youtube.com/watch?v=QKY0w443NBs
Aviation Experience
- I am an instrument rated multi engine pilot
- Along with flying I enjoy flipping planes
- Planes I’ve owned: N6CV, N40464, N3635A, N12549, N8068Q, N667RC, N369RM, N39DB, N49AC, N659RJ, N690GF, N690WT, N290DP, N767Z, N514EA, N265RG, N600DC, N421AZ, N569PA, N272CM
- https://www.youtube.com/watch?v=PZx5Z6nHi2k&t=28s
- https://www.youtube.com/watch?v=hYd9sI8u7nE&t=12s
Other Hobbies, info about me, My Family
- Grew up in St. Louis, moved to Florida to run SCT, now residing near Ann Arbor Michigan on a 70 acre farm
- My Education: University of Missouri – St. Louis MIS Degree. University of Michigan Ross Masters in Business – EMBA
- Construction Hobby – Fixing houses
- Herron annual fireworks show
https://www.youtube.com/watch?v=fFXFwzjT6jw&t=3s - Family
- Wife Lori Herron, her winery project Social Vines
- 5 Kids
